Profit Enterprise Pty Ltd is an Australian performance marketing company. We plan, build and manage direct-response campaigns on Meta and YouTube — account structure, creative direction, tracking, and the weekly decisions that keep a campaign healthy. A target is agreed up front, and every decision is written down.
We work on the paid acquisition side of a business, across Meta and YouTube. Engagements run either as the 8-week program or as ongoing month-to-month work alongside an in-house team.
A structured review of an existing ad account: campaign structure, budget allocation, audience setup, creative mix and measurement. You receive a written findings document with prioritised recommendations.
Defining the offer, the audience and the account structure before anything goes live — then building the campaigns, ad sets and naming conventions so results can actually be read later.
Concepts, scripts and briefs for video and static ads — long-form YouTube, short-form social and creator-style formats. We direct the creative; production can be handled by your team or contractors we brief.
Pixel and Conversions API setup, event configuration, UTM discipline and reporting, so the numbers in the ad platform can be reconciled against the numbers in your own systems.
Weekly management of live campaigns, or a weekly review call plus written guidance if your team runs the buying. Includes testing plans, budget decisions and reporting.
Practical training for in-house marketing staff on Ads Manager, creative testing methodology, reading reports, and avoiding the structural mistakes we see most often in audits.
Eight weeks is long enough to fix the foundations and get a real answer from a testing cycle, and short enough that both sides stay accountable to it. We do not spend a client's advertising budget before the measurement and the plan are in place.
You email us, and we arrange a short call to understand the business, the current advertising, the budget and the goal. If we are not the right fit, we say so on the call. If we are, you receive a written proposal with scope, deliverables and a fixed fee. Nothing starts until it is signed.
We review the existing account, creative and measurement setup, fix tracking and event quality, and agree the target we are working to — the cost per acquisition or return the campaign has to hit to be worth running.
Account structure, campaign build, creative briefs and the first tests live. We agree in advance what a successful test looks like and how much will be spent to get a reliable answer.
A weekly cycle of reviewing results, retiring what is not working and briefing the next round of creative. Budget moves toward what is performing. Every decision and the reasoning behind it is written down so you can follow it.
You receive full documentation of the account, the creative library and the testing results. From there you either take it in-house, or continue with us month to month on 30 days' notice. There is no obligation to continue.
Profit Enterprise Pty Ltd is a performance marketing company registered in Australia and based in Wollongong, New South Wales. We work with e-commerce brands, subscription businesses and direct-response advertisers who use Meta and YouTube as their primary acquisition channels.
Our background is in direct response: campaigns judged on cost per acquisition and return, not impressions. That shapes how we work — a target agreed up front, small tests before large budgets, and written reporting a client can hold us to.
Clients usually come to us for one of three reasons: they are launching a new offer and want it live properly the first time, advertising costs have risen without a clear explanation, or an in-house team needs an experienced second opinion.
All engagements are contracted in writing, and we work with a deliberately small number of clients at a time.
There are two options. The first is an in-depth 8-week program with a defined start and finish: weeks 1–2 for audit, tracking and planning, weeks 3–4 to build and launch, and weeks 5–8 for a full testing and scaling cycle.
The second is ongoing month to month, either after the program or on its own where the foundations are already sound. It continues for as long as it is useful to you, and can be cancelled with 30 days' written notice.
The 8-week program is a fixed fee, quoted after that first conversation, once we understand the scope. Month-to-month work is a flat monthly fee, invoiced in advance. Every proposal states the fee, what is included and what is not, before any work begins.
Advertising budget paid to Meta or Google is separate and goes directly from you to the platform. We never hold client ad spend.
No. No agency can honestly guarantee advertising results, because outcomes depend on the offer, pricing, competition, seasonality and platform changes outside anyone's control. What we do guarantee is the work described in the proposal — the deliverables, the reporting and the review cadence.
Both. Most of our work is Meta and YouTube, and many clients run the two together — the same offer, tested across both, with creative adapted to each format rather than reused wholesale.
You do. We work inside your own Business Manager or Google Ads account through partner access. Creative concepts and assets produced under an engagement belong to you once invoices are settled.
Partner access to your ad accounts, access to your website analytics, and a point of contact who can approve creative and budget decisions without a long chain of sign-off.
Yes. Notice periods and any refund eligibility are set out in our Terms of Service and in your signed proposal. Month-to-month work can be cancelled with 30 days' written notice.
Tell us what you sell, what you are currently spending on Meta or YouTube, and what you want the advertising to do. We reply within two business days and will tell you honestly whether we can help.
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